Client: GoInvo (open-source)
Medium: Digital (Adobe Illustrator)
Date of Completion: Oct 2019
Provided with the topic of the vaping crisis and the mission of the poster calling for action to protect teens, I gathered research surrounding the populations affected by vaping, its historical trajectory compared to smoking, vaping's harmful effects, and the (lack of) education about vapes for young people.
Following a general visual description by studio founder Juhan Sonin, I created a rough sketch of the vision including an initial layout of the text and how specific facts were to be visually communicated (i.e. line graphs, bar graphs, symbols etc.). This was reviewed by Juhan and revised iteratively.
After finalizing the design, all assets were created in Adobe Illustrator. It was printed out once at size prior to final submission to review for errors and garner feedback from coworkers.
It was internally requested that elements from the poster be converted into a T-Shirt on short notice. In 1 day, I identified the most promising section of the poster to adapt and adjusted the design and file to be appropriate for t-shirt printing.