Sprout & About Promo Video (2019)
The aim of this promotional video was to briefly describe the purpose and main functionalities of the Sprout & About app we created. The video from conception to completion was to be completed within 1 week.
Co-Designers: Maurita Hung (mauritahung.com) & Shirley Long (Long Q Visuals)
Supervisor: Michael Corrin (BFA, BA, Hons BSc, MScBMC, CMI)
Medium: Digital (Procreate, digital footage, Adobe After Effects)
Date of Completion: Apr 2019
Process Work
1. Writing a Script, Pitching the Idea, and Divvying up Duties
Due to the extremely quick turn around for this project, the video creation process was slightly unusual and abbreviated. First, we collaboratively wrote a script for the promotional video ensuring to meet all the content requirements set by our faculty advisor. Based off of this, we drew up a very rough storyboard on a whiteboard and pitched the idea to him. We received feedback but general approval to move forward with this script. As such, we recorded the narration as soon as possible to ensure there were no issues with the script's readability.
In order to meet out tight deadline, we split up the work to get the promo video completed on time.
Maurita was in charge of filming and storyboarding the live action segment of the video.
Shirley created the app assets, and animated most of the motion graphics.She also storyboarded these sections.
I led character look development and animation, also doing the storyboards for these sections. I als compiled everyone's compositions into the final video, did the voice over, and added sound.
2. Revising Storyboards & Look Development
Maurita, Shirley, and I split up the storyboarding task by scene and created low-fidelity storyboards incorporating with the feedback we received in 2 days (below are some of the storyboards I created). We pitched these storyboards to our faculty advisor again and received sign-off with minor revisions.
Simultaneously, I began look development for the characters and chose character designs that best matched the overall mood of the app and our existing app design.
Example of a section of the storyboards I created
Look development I did for the character scenes
3. Creating the Assets and the Video
I created the assets I animated in Procreate and exported out to a layered .psd that I could import and animate in After Effects. The animation was kept simple in order to have something polished looking for our deadline. I received completed compositions/ raw footage from Maurita and Shirley, and was responsible for compiling them together with the narration and music.
Character and background assets I created for the promo video
Screenshot from the final animation